ESTRATEGIAS DE MARKETING
MOBILE, THE KING
Sources: Google Internal Data, March 2017 “Mobile Marketing and the New B2B Buyer,”
The Boston Consulting Group in partnership with Google, Oct. 2017
The study indicates that 50% of B2B
search queries today are made on
smartphones. This number expects to
grow to 70% by 2020 according to the study.
According to Google, mobile is driving and
influencing more than 40% of revenue in
leading B2B industries and organizations
that used to depend more on human
interactions, than marketing.
International companies need global
communication strategies along with
plans that are based on local markets.
The implementation of certain tactics
depends on the culture, values, and
beliefs of the specific market to be reached.
TAKE ADVANTAGE OF A
WORLD WITHOUT BORDERS